Tinjauan Hukum Ekonomi Syariah terhadap Sponsorship di dalam Lingkungan Pengajian

Muhadirin Muhadirin


Religious activities, such as recitation with the usual concept, are often found in the community. In contrast to the concept of recitation involving the company directly, it can be seen by the size of the community (congregants) who come to attend the recitation. This is where the form of marketing communication carried out by the company to build relationships with the community through sponsorship. This study discusses the review of Islamic economic law on sponsorship in the recitation environment. This study aims to describe the review of Islamic economic law on sponsorship in the recitation environment. This study uses a normative juridical approach, with the type of research library research (library research), data collection techniques using the literature method. The principle of maintaining kinship and always maintaining the commitments that have become an agreement, so as to create what is called harmony is a principle in sharia economic law. The rules must have good values and norms such as being honest, mutually beneficial, having balance, and being trustworthy and working sincerely. Sharia economic law prohibits providing support (sponsorship) of goods or products that are categorized as unclean or forbidden by syara' and the law is haram if the advertisements contained contain elements of lies and may not take the slightest profit from the tabarru contract..

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DOI: https://doi.org/10.56322/.v1i2.20


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